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Japanese Fastener Industry Takes Root in the Kids Generation
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2017-03-13

Fastener maker KONOE(コノエ) and a game production company collaborated on a project titled "The Rainbow-colored Screws", in hope of promoting it from eastern Osaka to across Japan via the same-titled picture book and kids games. The narrative of the picture book tells of misused screws running away and everything in the world crumbling with the question-"Will peace return someday?" The narrative is plotted to let kids understand the importance of screws fastening everything in the world, to offer kids a glimpse to the fun of manufacturing, and to vitalize the fastener industry. The president of KONOE hopes kids who have read his picture book will enter his company after they grow up.

Fastener maker KONOE(コノエ) and a game production company collaborated on a project titled "The Rainbow-colored Screws", in hope of promoting it from eastern Osaka to across Japan via the same-titled picture book and kids games. The narrative of the picture book tells of misused screws running away and everything in the world crumbling with the question-"Will peace return someday?" The narrative is plotted to let kids understand the importance of screws fastening everything in the world, to offer kids a glimpse to the fun of manufacturing, and to vitalize the fastener industry. The president of KONOE hopes kids who have read his picture book will enter his company after they grow up.

Fastener maker KONOE(コノエ) and a game production company collaborated on a project titled "The Rainbow-colored Screws", in hope of promoting it from eastern Osaka to across Japan via the same-titled picture book and kids games. The narrative of the picture book tells of misused screws running away and everything in the world crumbling with the question-"Will peace return someday?" The narrative is plotted to let kids understand the importance of screws fastening everything in the world, to offer kids a glimpse to the fun of manufacturing, and to vitalize the fastener industry. The president of KONOE hopes kids who have read his picture book will enter his company after they grow up.

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