Industry Activities
One-Stop, All Services
Professional Tool Maker A-Kraft Tools Targeting at “Informatized Management”
by Tanya Shih, Fastener World
Led by general manager Louis Chen, A-KRAFT TOOLS MANUFACTURING CO., LTD. is located in Wufeng District of Taichung City and has been established for 30 years! The company makes good use of its 16,529 m2 plant site manufacturing professional-grade and industrial hand tools like high quality socket, wrench, accessories, and ratchet handle. With excellent quality and adequate R&D capability, it can supply the world’s tool market in small lot and diversity. It sells products to the global markets including Europe, Australia, South Africa and the Middle East through “consolidated shipment” service that is rare in the market. It currently works with multiple European renowned tool makers to provide OEM and ODM service. Recently it successfully introduced information management system, making smooth “One-Stop, All Services” business model and achieving 10% annual growth!
Create Financial Benefits with Informatized Management
A-Kraft Tools has acquired ISO 9001:2008 certificate and highly regards the use of patent right to protect products, earning trust from clients. Chen said. “We have a strong R&D team and quality control system. Nevertheless we have to remain cautious when we face market competition. How do we increase the competitiveness of the whole company? How do we assist clients in selling the products? These are all made possible ever since we introduced informatized management. In the past we could not imagine store products directly shipped from factories, importers and exporters could not display the products without stock management. With the implementation of informatized management, ‘stock management’ is done in the production process. This earns maximized financial benefits for both supply and demand, not only eliminating rental cost for stocking but also reducing the time required for products to reach the market for marketing.
Brand Making is an Arduous but Inevitable Path
Chen said, “The company works smoothly with renowned brands to manufacture products and has got the perfect spot for stable growth in the target market. Honestly, we have been through a bumpy ride in order to promote good products. Production is not difficult. The difficult part is how to motivate end-users to take ‘A-KRAFT’ products from our product shelf. The establishment and offering of stable quality as well as the corporate image of professional service represent a milestone in the transformation of a tool company. Through professional marketing talent training and business strategy based on corporate image marketing, the company is training the whole employees to be client-oriented. This is not an easy path but an inevitable one in the pursuit of transformation.”
What is an Impeccable Marketing Strategy?
The company holds product recommendation meeting every week where everyone in the sales department takes turns to come up with a sales plan for any product manufactured by the company. Besides the chief speaker, others play as clients and make various demands. After a series of simulation gives birth to an impeccable product sales plan. As the company brings along the sales plan right after production as per clients’ order, “Doing what clients should have done” gradually becomes the impeccable service of the company. When it come to price negotiation, “Always Say Yes!” Chen gave us an example, “Yes, I agree with what you said. Our product price might be different from our rivals, but think about our material, product durability, responsible after-sale service and so on.” Communication through identification and product value is the best way to a successful deal.
Looking beyond the 30th year, this tool company targeting at “One-Stop, All Services” has unlimited potential! This year the company has confirmed to attend the International Hardware Show Cologne in March (Booth D12 at Hall 4.1), Automechanika 2016, and Taiwan Hardware Show. Welcome to get to know this company through the shows or contact them directly.
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