Industry Activities 

Well Understanding Local Demand / Seizing Cross-industry Business Opportunity

Jun-En Enterprise’s Wire Conveyor Belting and Processing Equipment Feature Quality and Speed

www.junen.com.tw

 by Tanya Shih, Fastener World Inc.

Established in 1987, Jun-En Enterprise Corporation is a Taiwanese manufacturer of metal mesh machines and products (including wire conveyor belting, various metal mesh plates and wire mesh) with the highest level of profession. Now it has a machine manufacturing plant and six metal mesh manufacturing plants. It has acquired critical certificates such as SAP, ISO 9001:2008, UKAS, D&B, and D-U-N-S Registered. Its customized products are mostly used in the heavy industry such as shipbuilding, factory construction, and machinery, as well as in daily household applications such as civil engineering, interior décor, and air filter. In addition to extremely high market share in Taiwan, its overseas sales proportion is as high as 60%, providing global clients with the most extensive and professional service. Its main target markets include Americas, Europe, Asia, the Middle East, and India.

Jun-En with R&D Technology Offers 100% Customizability for Equipment and Mesh Products

With a good hold of R&D knowhow in metal mesh processing equipment, Jun-En can compete with its German peers. Its various wire conveyor belting, expanded metal meshes, perforated metal, chain link fencing, barbed wire, razor barbed wire, and welded mesh are all produced by self-developed high-speed precision equipment. The company has high customizability. With international standard compliant quality and client recognition, the company has done well in brand promotion and sees full order reception in recent years.

Utilizing Marketing Tools to Open Up Brand Identity / Satisfying Each Market Demand to Enhance Marketing Performance

Jun-En has profound skills in making machines and continues to promote its brand via advertising in magazines and exhibiting. It quickly builds brand identity by word of mouth. Now India and the Middle East market take 20% of its overseas sales proportion. Chain link fence machines, brickwork reinforcing mesh machines, perforated metal machines, and expanded metal machines, especially sell well. Jun-En’s sales representative says, “The company is good at corresponding to different market features and recommending suitable products. We roll out highly technical and automated equipment to cope with market scale of the Middle East. For example, we developed brickwork reinforcing mesh machines designed for the local construction market where the environment is very hot, and we have seen positive feedback immediately. India is an expanding and growing market where cheaper products and equipment are more welcome as a result of huge domestic demand and Modi’s policy.”

Honesty, No Third-Party, Mutual-Trust

Jun-En has long been cooperating with fastener makers to supply high quality and heat-treated metal mesh belts; therefore, it can assist foreign investors and local companies in enhancing quality control in fastener production. Additionally, cross-industry clients trust Jun-En and are willing to deliberate the ways of cooperation. Jun-En thinks that there is no better way to build stable relationship with clients than this principle: “Honesty, no third-party, appropriate transaction rules”. The principle not only helps build relationship with clients and accumulate experience, but also eliminates wayward payment conditions to avoid deadlocked transactions.