Industry Activities 

by Dean Tseng, Fastener World

Being IATF16949, ISO and OHSAS certified, Mobiletron is a public listed power tool company headquartered in central Taiwan. The company consists of two business pillars, one for engine management electronic parts, automotive safety, and battery management system; the other for the power tools under its world-renowned private label “Durofix”. In the past 36 years since its founding, Mobiletron has increased its employees from just 2 people to 1,500 as of now. Its products are exported across more than 100 countries worldwide, and its total assets have grown to US$ 160 million. Now, its business empire spans across the Americas, Europe, Asia, Oceania, etc., with a reputation shared within the global automotive electronics and power tool industries.

Durofix Industrial Tools
Safe, Energy-saving, Eco-friendly, High Performance
Durofix tools feature the Li-ion 12V and 20V rechargeable brushless tools, including riveting tools, rivet nut tools, drywall screwdrivers, auto-feed screwdrivers, precision torque control tools, impact wrenches, and jumbo hammer drills (max. torque 100Nm). Furthermore, Mobiletron also provides grinders, ratchet wrenches and other tools, making itself a total solution provider of power tools. The advantageous functions with Durofix include auto stop (reverse) and multiple pre-set fastening modes and torque configurations. Some of the products even come with a power saving mode, anti-cross-threading automatic fastening mode, and automatic rivet-feeding and mandrel-ejection function with the press of a button.

Marketing manager Isaac Shih noted that the strength of Durofix lies in its integration of brushless motor and torque-controllable IC board that altogether form an all-in-one high-performance motor. This integrated motor gives Durofix 50% more battery life, longer tool life, more in precision and efficiency. Mobiletron handles multiple critical technologies, covering Durofix’s component production, design and assembly. “This allows us to improve torque performance and enables our tools to completely replace pneumatic tools. We develop our own Li-ion battery management system that can charge at anytime and effectively extend battery life. We invest in and develop our own brushless motors as well, and this helps to improve torque performance and greatly decrease tool size to achieve compact and lightweight, enabling users to save more power, drill more holes and fasten more screws.” Mobiletron manages all tool parts starting from the suppliers’ side and goes the length to modularize the parts to offer customers faster and more convenient maintenance service. Such synergy combining innovation, performance and competitive price brings Mobiletron to the honor of receiving more than 10 product innovation awards during 1995 and 2017. Up to now, Mobiletron has acquired more than 500 patents and proven its R&D strength.

Collaborating with International After-sale Service Provider
Expanding Global Market Share
In our exclusive interview with marketing director Jason Li, he pointed out that ACDelco, one of the world’s biggest after-sale service providers, has a stringent audit requirement on tools. ACDelco recognizes with Durofix’s high quality and decided to collaborate with this brand. Eventually, Mobiletron acquired the license for manufacturing and marketing of power tools globally as well as providing after-sale service on behalf of ACDelco owned by General Motors, thereby increasing Mobiletron’s global market share. Currently the U.S. and Europe take up 75% of Mobiletron’s overseas sales, and the remaining proportion is taken by Japan, South Korea, Singapore, India, Indonesia, etc. Jason said Mobiletron is actively looking for the cooperation with the rivet, and rivet nut companies and is also open for overseas sales through traders.

Mobiletron’s ambition is not limited to what it is now. The recent project is to boost its precision tool to the higher level – Oil pulse tool. The oil pulse unit is connected to brushless motor directly, provides wider torque setting range (25-60 Nm), higher rotation speed (0-6,000 rpm) and reduces torque reaction, vibration and noise against the user. With the oil pulse tool added into the product line, the precision tool program will be more complete and offer the total solution for the industry. Mobiletron’s continuous breakthrough and innovation are worth looking forward to.

Mobiletron’s contact: Marketing Director Jason Li  

E-mail: jason@more.com.tw