Industry Activities 

by Tanya Shih, Fastener World

Established in 1969, Sun Rising Enterprise Co., Ltd hits the market with “building hardware”, “textile”, and “handicraft” which are respectively handled by three main product divisions in order to offer the most competitive products to clients. The company exports over a thousand types of products every year. With nearly 50 years of export experience, it cooperates with over 30 countries in the world and has powerful suppliers to back its export, making itself a professional hardware exporter.

“Consolidated shipment” best proves the service attitude and order managing ability of an exporter. The corporate value of Sun Rising is the way it delivers convenient and delightful purchase experience to clients while realizing well managed production process in the factories, thus creating mutual benefits for Sun Rising, the factories and clients. General manager Ted Yang explains, “We take those orders that our counterparts are most unwilling to take.” Thanks to the business pattern of small slot and diversity, Sun Rising could naturally diversify its risks and remain stable growth when the whole industry is in recession.

Looking ahead, in 2016 the company headquartered in Taiwan will continue to employ multi-lingual trade talents and offers customers 30-45 days of lead times guarantee based on its well-cumulated experience to develop the potential market as possible as it can. Currently the company has achieved excellent sales performance in emerging markets like Latin America with its LED light bulbs, fishing products, and medical gloves.