Industry Activities
Frequent Honoree in the Global Market
Cold Forged Non-standard Parts Supplier Goodway Achieves High 2nd Time Purchase Rate with Best Quality and Prices
www.goodway-hardware.com
by Tanya Shih, Fastener World Inc.
Jiaxing Goodway Hardware founded in 2010 is a fastener manufacturer specialized in various fasteners, stamped parts, CNC machined parts, die-cast parts, and customized non-standard parts. Operating with the integration of production and sales, it successfully sold its products to the US, Canada, and Europe with a great fastener demand and gained its presence in the international market within only 5 years. People are curious about why it can be so successful when challenges are everywhere? President Guan-Hai Chan of Goodway said, “Accurate position and implementation are the keys. First, you have to know which product you would like to promote and figure out the corresponding marketing strategy. Then, quality, prices, service, and marketing must be fully carried out and integrated.”
Offering High Quality on a Step-by-step Basis
The factory of Goodway spanning the area of around 20,000 sq. m is certified by ISO 9001:2008 and is installed with high-end manufacturing machines such as 11B, 14B, 19B, 24B, and 6-die cold forging formers, threading machines, CNC machines, and stamping machines as well as inspection instrument including plug gages, ring gages, vernier calipers, tensile strength testing machines, hardness testing machines, and projectors to conduct quality control.
Goodway has a complete monitoring system for all manufacturing procedures, so products made through the step-by-step quality monitoring system can satisfy or even transcend the requirements of domestic/foreign customers.
Well-rounded Service with No Customer Complaint and High 2nd Time Purchase Rate
Goodway is good at manufacturing several kinds of products for unlimited industrial sectors and this is why President Chan would always like to refer to its capability of manufacturing non-standard parts (especially the development of new products). Sticking to the principle of making all customers satisfied, Goodway shows its advantages in the ability to accepting customized orders, developing samples as per customer’s drawing, establishing a report system to customers during the development, and going into mass production after all tests on samples have been completed.
President Chan said, “Our products are of reliable quality at competitive prices and we offer punctual lead times and well-rounded service. As of now, we have received no customer complaint from traders, distributors, or end-users and have seen the return of positive feedback with a very high 2nd time purchase rate.”
Continuous Investment in R&D and QC Equipment and Exhibiting in More Int’l Fairs
Since its establishment, the company has been a frequent participant in many globally leading fastener exhibitions and has been often promoted via various printed or online marketing approaches, which enable Goodway to continuously solicit more orders. President Chan said, “We’ll keep releasing new products and introduce more advanced manufacturing facilities and monitoring systems. This year, we have exhibited at Fastener Fair Stuttgart and will also exhibit at NIFMSE and Int’l Hardware Fair Cologne. We bring our new products to the fairs every time and hope our good products and service can be brought to more customers.”
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