Industry Activities
Reasonable Price/Standard Inventory/Stable Delivery
CHAO JING’s Highly Efficient Screw Forming Machine Sells Well Abroad
www.chaojing.com.tw
by Tanya Shih, Fastener World
Chao Jing Precise Machines Co., Ltd specializes in producing a diverse range of fastener machines for screw forming, threading, heading, and special parts forming. With over 20 years of experience in the industry, general manager Mr. Yan-Rong Liao thinks that the stability and quality of equipment originate from precision and reliability of the parts used. He insists on using parts made in Taiwan and Japan to guarantee the quality of Chao Jing’s equipment, which is why the equipment offered by Chao Jing is always in high quality and is also quite popular in the domestic and foreign markets.
Effective Corporate Management for Offering Lower Prices and Consolidating Customer Bases
Chao Jing’s plant spanning the area of +3,305 sqm is located in Dou-nan Township of Yunlin County. With less than 20 employees, the company can achieve over NTD 100 million revenue every year. “Compared with our peers, our competitive edge lies in the compact corporate scale and focus on precision. We have the ability to develop special part formers, and reflect our lower management and marketing costs onto the price of our equipment. From our sales experience, we know that most of our clients in the fastener market are looking for forming machines for wires in the diameter of 5-10mm. As a result, the company only has products in standard specifications in inventory at reasonable prices to satisfy urgent order demands and can complete delivery within 1.5 months. Therefore, we can consolidate our customer base and revenue,” says Liao when analyzing the company’s operation strategy and client structure.
Kaohsiung Operation Under Planning Can Help Create Business in Fastener Manufacturing Heartland
Chao Jing is certified by ISO 9001 and CE. Half of its sales are domestic and the other half are overseas. In addition to exhibiting in multiple international fastener shows for expanding business overseas, the company says it will head for the manufacturing heartland of Taiwanese fastener industry and plans to establish a base in Gangshan District of Kaohsiung City. It expects to demonstrate its sales strength via domestic and overseas deployment. Liao says, “The Kaohsiung base will be in charge of brand marketing, equipment display, assembly service, and maintenance service. We are actively investing in this base. We hope that Kaohsiung will lay a more stable foundation for Chao Jing’s domestic market when the base is completed.”
High Demand for Equipment in Emerging Markets Like India, Brazil, and Turkey
In recent years Chao Jing has been receiving stable orders from emerging markets like India and Turkey. The Indian market even takes 25% of the company’s recent revenue. Chao Jing perceives high demand in the Indian market. In 2014, the company signed a contract with an Indian client, who wanted to buy a 7-die 7-blow screw forming machine for wires in the diameter of 12mm, and has delivered the machine in the beginning of this year. Through this experience the company sees a sign that the Indian fastener industry has been already in a business transition.
Liao recalled going door to door to visit Indian clients with his partner traders to win orders before and reveals that the company may reinforce the marketing in emerging markets these two years. We can thus expect to see Chao Jing and its partner traders in Fastener Fair Turkey, Brazil, and India soon.
Fastener Fair India 2015
Stand no.: C93
