Industry Activities 

Transformed into a Supplier of Hi-End Markets 

Yuei Fong Shen of Jiaxing HIfine states that since the inception of the company in 1999, the preliminary goal was to seek a solid growth. Any orders for standard parts would not be rejected. Then, day after day, the company gradually created its own philosophy of business operation. Nowadays, the company focuses mainly on hi-end markets in Europe and the U.S. Products are sold to Japan, the U.S., and Europe, and have gained reputation in the markets.

Facing the market full of fierce competition, the company not only needs to face pressure from price cutting, but also needs to consider the influence of materials, labor cost, and national policies. “Under such pressure, what a trader should do immediately is to maintain the operation of facilities, manage the manufacturing well, and make the quality under control,” says Shen. He adds that Jiaxing Hifine has the advantages of rigid quality control, superior service, and flexible payment methods, all of which push the company to climb to the top regardless of a difficult environment.

High Quality Products Are the Future 

Speaking of the prospects of China’s fastener industry, Shen highlights the importance of “Industrial Upgrade.” He thinks that high quality products are the future, and at the same time, the company must elevate the facilities to a higher level, in order to increase the capacity. On the other hand, considering the imposition of the EU’s antidumping duties on China starting from 2009, forcing Chinese companies to slow the exports to the EU, Shen says that Jiaxing Hifine , as a trader, consolidates its markets in Europe or the U.S. via semi-export or setting up plants in the regions where no antidumping duty is imposed.

Shen concludes with the strategic plans of the company, saying that it has become active in visiting customers, understanding the demand in the market, and cooperating with customers to develop new markets, instead of sitting in the office waiting for customers’ calls. For years, Jiaxing Hifine has been continuing to integrate resources of suppliers, control the quality and insist on providing the best service and price to customers.