by Teyi Yu, Fastener World Inc.
As a key event in the industrial technology field, Hannover Messe was again hailed as a great success in April 2012. Combining a trade show lineup of 8 flagship fairs with China featured as its official partner country, Hannover Messe 2012 attracted over 5,000 exhibitors from 69 countries as well as 190,000 visitors. Given the growing importance on the eco-friendly trend, this 65th show focused on the theme of Green Intelligence, making the environmental awareness a priority among those advanced technologies.
This year at the show venue the white cherry trees were in full blossom, along with the waving red banners of Hannover Messe tingeing the trade platform with a breath of springtime. Inside the exhibition halls the exhibitors’ eye-catching stand decoration brightened up the buildings. Diverse products and models were displayed in distinctive arrangements, and exhibitors interacted with visitors by operating or testing their products on-site, or even offering German beer. Visitors coming to Fastener World’s stand were mostly interested in electronic fasteners, titanium alloy fasteners and automotive machines, which showed lightweight, precision, and high quality are today’s popular features. At Hannover Messe, participants saw the latest high tech solutions moving toward humanity & environmentally oriented design while business activities there continuously boosted the economy.