The first early booking phase of the EISENWARENMESSE - International Hardware Fair Cologne (1 to 4 March 2020) closed with an excellent result: By 31 May, companies had secured their participation in the global leader of the hardware industry at preferential rates. Interest this year was especially high, as seen by the increase in the list of participating companies as of the reporting date of nearly 5 percent over the corresponding period of the last trade fair. Well-known returnees will also be among the power tool providers. Due to the great interest, the remaining bookable spaces are limited: Around 90 percent of the available space is already reserved. Internationally, the EISENWARENMESSE – International Hardware Fair Cologne also continues to be strong draw. Applications have been received from 49 countries, with 70 percent of the exhibitors coming from abroad – and more are expected. New concepts will also be featured: In addition to the further developed DIY Boulevard, eCommerce and Start-Up formats, changes have also been made to the space allocation. In order to further promote the growth of EISENWARENMESSE - International Hardware Fair Cologne, Hall 11 has now been added to the fair.
Strong interest from abroad
Interest from foreign companies has also been high during the initial registration phase. Registrations from 49 countries have been received. Along with the usual strong representation from Asia, the US, Spain and the Netherlands will especially be present. This first result underscores the international significance of the EISENWARENMESSE - International Hardware Fair Cologne as a network and business platform for the hardware industry.
New: Hall 11.3
In order to promote the growth of the trade fair, Hall 11 with a total area of more than 31,000 square metres will also be used for EISENWARENMESSE – International Hardware Fair Cologne 2020. This means more space for even more hardware concepts and clearer clustering by segment on the entire exhibition area. In the new Hall 11.1, DIY exhibitors will present themselves around the DIY Boulevard (formerly Hall 5.1) and exhibitors in the field of fastener and fixing technology sector and tool suppliers will be on level 11.2. This way, existing exhibitors can also be given the chance of having their request for larger stands met. The central event stage of the EISENForum will also move to Hall 11.