Industry Activities
Strong R&D / 90% Products for Export / High 2nd Time Purchase Rate
WEN YANG Variously Patented Multi-blow Bolt Parts Formers Satisfy Customers’ Demands
www.mingtang.com.tw
compiled by Tanya Shih, Fastener World Inc.
Wen Yang Machinery Co., Ltd., founded in 1979, specializes in manufacturing various bolt parts formers. With persistence in “Quality First and Continuous R&D” as its two major managerial principles, the company can thus continue to offer innovative products and upgrade QC and processing technology. The company has kept growing in sales since the inception and has built a 2,480 sq m automated factory in Taoyuan-based Hwa Ya Technology Park in 2011, which smoothly connects Wen Yang to the fast growing customers’ demands. Its quality of products is trusted by customers. 90% of its bolt parts formers are exported to more than 30 countries/regions (e.g., USA, Japan, Russia, India, Pakistan, Brazil, Kenya, Cyprus, S. Korea, Southeast Asia, and Latin America).
2-Die 4-Blow Formers and Screw Washer Assembling Machines Sell Well in India
Wen Yang is able to offer various high quality machines including 1-die 2-blow screw headers, 2-die 4-blow bolt part formers, 3-die 6-blow bolt parts formers, and the newly invented screw washer assembling machines, all of which are CE certified and have gained various patents. Additionally, it established connections with its Indian customers through advertising that helped it a lot in terms of inquiries, plant tours, and order placements from customers. 2-die 4-blow and screw and washer assembling machines are both popular in the local market. The successful experience of its Indian customers even helped Wen Yang find out its own cooperative partners and promote machines in India. Thus far, India has taken up to 30% of Wen Yang’s total export.
In addition to markets in USA and Japan, Wen Yan also looks forward to better results in other emerging markets in 2015. For example, in China, urbanization is helpful to increase the domestic fastener demand, which will then boost the sales of bolt parts formers; in Southeast Asia, the investment of globally known car manufacturers will definitely generate potential business necessary to the supply chain; in the Middle East and India, their labor and manufacturing costs are similar to those in China and their domestic demands should not be underestimated. Plus, the new rich class in local markets continues to grow, so there shows trends of increasing domestic demands and industrial upgrade. That is why Wen Yang is active in establishing contact with local customers and expanding its customer base.
Focus on Export / Staying Firm to Payment Principles / Consolidating 2nd Time Purchase Rate
The superior machines of Wen Yang have become a stronghold that helps customers create their own competitive edge, so Wen Yang can win the long term support from domestic and overseas customers. The cumulative positive feedbacks make Wen Yang the rising focus of international shows and 90% of its orders are from abroad. Vice General Manager Sam Chang of Wen Yang shared the know-how of corporate sustainability and said, “We can make ourselves different from competitors only ifwe establish a safe and efficient payment mechanism and accelerate procedures for customers to make payments in real-time. Furthermoure, based on my experience, if your product is good enough, persisting in payment principles will be helpful to increase 2nd time purchase rate.”
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